Australia boasts a vibrant creative landscape, consistently nurturing groundbreaking brands that achieve international acclaim. From fashion and beauty to wellness and lifestyle, Australian entrepreneurs have cultivated thriving businesses. This curated selection showcases one exceptional brand from each year between 2000 and 2024 – 24 iconic Australian brands that have not only shaped their respective industries but continue to inspire global impact.
2000: Tigerlily
Founded by Jodhi Meares, Tigerlily quickly became a staple for women embracing Australia’s iconic beach lifestyle. Known for its intricate patterns and high-quality fabrics, Tigerlily offers swimwear and resort pieces that are equal parts comfortable and glamorous. With a global fan base, it’s a brand that continues to celebrate sun, sand, and surf.
2001: Dissh
What began as a family-run business has evolved into a fashion-forward label celebrated for its minimalist yet bold designs. Dissh is all about empowering women with wardrobe essentials that exude confidence and sophistication, often featuring natural fabrics like linen for a timeless feel. It’s a staple for the modern Australian woman.
2002: Smiggle
Smiggle revolutionized stationery by making it fun, colorful, and collectible. This quirky brand created a cult following among school kids (and adults!) with scented pens, bright pencil cases, and innovative designs. Smiggle’s stores are a sensory delight, turning everyday school supplies into must-have accessories.
2003: Camilla and Marc
Founded by siblings Camilla Freeman-Topper and Marc Freeman, this luxury fashion label has become synonymous with sleek tailoring and modern silhouettes. Known for its elegant suits and bold evening wear, Camilla and Marc balances sophistication with an edge, appealing to fashion enthusiasts worldwide.
2004: Camilla
Camilla Franks launched her namesake brand with a single kaftan, which quickly captured the world’s attention. Her vibrant, hand-painted prints and luxe embellishments tell a story of bohemian elegance. Today, Camilla offers not just resort wear but a full range of apparel, including ready-to-wear and accessories.
2005: Princess Polly
Starting as a small boutique on the Gold Coast, Princess Polly has grown into a global e-commerce leader. Beloved by Gen Z for its on-trend designs, the brand offers a wide range of styles, from party dresses to loungewear, all while emphasizing size inclusivity and a commitment to sustainability.
2006: Afends
By blending surf, skate, and streetwear culture, Afends became a symbol of rebellious youth. The Byron Bay-based brand champions hemp-based clothing, showing its commitment to sustainability while keeping a laid-back, edgy aesthetic. Afends is as much about style as it is about environmental responsibility.
2007: Academy Brand
Academy Brand focuses on timeless men’s fashion with a modern twist. With clean lines and versatile pieces, the brand has become a go-to for men seeking quality staples, from tailored chinos to crisp linen shirts. Academy Brand is the epitome of effortless style for Australian men.
2008: Aje
Aje was born from a love of art and fashion, with founders Adrian Norris and Edwina Forest merging their talents to create designs that are raw, feminine, and distinctly Australian. Known for their intricate hand-painted prints and signature voluminous silhouettes, Aje pieces are statement-makers.
2009: Dion Lee
Dion Lee’s arrival on the fashion scene was nothing short of revolutionary. His structured designs and innovative use of materials and techniques earned him immediate recognition. With collections often featuring cut-outs, corsetry, and fluid tailoring, Dion Lee redefines contemporary fashion with a bold architectural aesthetic.
2010: Venroy
Venroy began with a focus on premium swim shorts for men but has since expanded to include a full range of leisurewear. Its signature linen pieces embody relaxed luxury, making it the go-to brand for effortless coastal style. Venroy’s commitment to comfort and simplicity has made it a wardrobe essential.
2011: Assembly Label
This minimalist lifestyle brand champions slow fashion with high-quality basics that never go out of style. Assembly Label’s neutral palette and relaxed silhouettes make it a favorite for those who appreciate understated elegance. With a focus on sustainability, the brand aligns with modern values while delivering timeless designs.
2012: Bondi Sands
Inspired by Australia’s most iconic beach, Bondi Sands became a self-tanning phenomenon. Their streak-free formulas and salon-quality products offer a year-round glow, no matter the season. With a global following, Bondi Sands is now a household name in the beauty industry.
2013: Modibodi
Modibodi disrupted the intimate apparel industry by introducing period-proof and leak-proof underwear. Designed to empower people while reducing waste, Modibodi’s innovative products have transformed how we think about menstrual and incontinence care. The brand continues to be a leader in sustainable and functional fashion.
2014: Go-To Skincare
Founded by beauty guru Zoë Foster Blake, Go-To Skincare makes skincare approachable and effective. With cheeky product names and clean formulations, the brand demystifies the often overwhelming world of beauty. From their cult-favorite face oils to nourishing lip balms, Go-To is a mainstay in Australian bathrooms.
2015: Mejuri
Although Mejuri was initially founded in Canada, its Australian co-founder Noura Sakkijha brought a unique perspective to this minimalist jewelry brand. Mejuri revolutionized the fine jewelry market by offering affordable, high-quality pieces designed for everyday wear. The brand’s “buy yourself the damn jewelry” ethos empowered consumers to treat themselves, redefining luxury for the modern age.
2016: P.E Nation
Co-founded by Pip Edwards and Claire Tregoning, P.E Nation transformed activewear into a statement of style. With bold, retro-inspired designs, this brand seamlessly blends functionality with fashion, creating pieces that transition from the gym to the streets. P.E Nation epitomizes the athleisure movement, making performance wear a global trend.
2017: Fayt the Label
Founded by influencer Brittney Saunders, Fayt the Label focuses on inclusive, size-friendly fashion. With timeless, versatile designs, the brand emphasizes comfort and confidence for women of all shapes and sizes. Fayt’s commitment to representation and community connection has cemented its place in the Australian fashion landscape.
2018: Bondi Boost
Bondi Boost became a sensation in the haircare industry with its plant-based formulas designed to promote hair health and growth. From anti-frizz sprays to thickening shampoos, the brand quickly earned a cult following. Its commitment to natural ingredients and cruelty-free products resonates with eco-conscious consumers worldwide.
2019: Henne
Henne, founded by sisters and friends Nadia Bartel, Michelle Ring, and Laura Broque, embodies minimalism and modern elegance. Specializing in timeless wardrobe staples, the brand prioritizes quality over quantity. Its neutral tones and simple yet sophisticated designs have made it a favorite among those who appreciate understated luxury.
2020: tbh Skincare
Short for “to be honest,” tbh Skincare offers no-nonsense solutions to common skin concerns, particularly acne. This science-backed brand became an instant favorite among Gen Z for its transparency and effectiveness. With a focus on empowering users through education and community, tbh Skincare is reshaping the beauty industry.
2021: Rebecca Vallance
Rebecca Vallance’s eponymous label redefines occasion wear with its blend of structured elegance and timeless appeal. Known for her use of luxurious fabrics and flattering silhouettes, the brand is a go-to for red carpet events and weddings. Vallance’s designs exude femininity and sophistication, making her a household name in Australian fashion.
2022: Boring Without You
This skincare brand combines science and beauty with dermatologist-approved formulas and evidence-backed ingredients, ensuring effectiveness through peer-reviewed studies. They prioritize transparency, clearly stating the percentage of each active ingredient used in their products. Their approach aims to make skincare not only effective but also trustworthy.
2023: Paullie Skin
Paullie Skin is a skincare brand founded by Gold Coast-based Anna Paul, known for its innovative approach to skincare solutions. The brand blends high-quality ingredients with a focus on inclusivity, making skincare accessible and effective for everyone. Paullie aims to empower its users with simple yet effective routines for healthier, glowing skin.
2024: Poppy Talls
We couldn’t make this list without giving ourselves a little nod, could we? Poppy Talls is a bold, fun cap business that’s all about embracing individuality through sassy slogans and vibrant colors. With a collection of eye-catching designs, each cap features unique phrases that help wearers express their personality. Poppy Talls is for those who want to add a little extra flair to their outfit and make a statement.