Wait… These 10 Brands Are From Queensland?

Queensland has quietly shaped some of Australia’s most influential fashion and lifestyle brands. From surf legends and activewear pioneers to cult streetwear and modern e-commerce success stories, the Sunshine State has been the launchpad for labels that now reach wardrobes all over the world.

Here are 10 brands with Queensland roots — and the stories behind them.

1. Culture Kings

Founded on the Gold Coast in 2008, Culture Kings started as a passion project centred on sneakers, streetwear and hip-hop culture. What set it apart early on was its deep understanding of global street style and its ability to bring international energy to the Australian retail scene. From humble beginnings, it grew into a global phenomenon with immersive flagship stores, exclusive drops and celebrity collaborations. Today, Culture Kings is internationally recognised — but its DNA remains unmistakably Queensland: bold, confident and ahead of the curve.

2. LSKD

LSKD (short for “Loose Kid”) began in Logan, Queensland, rooted in action sports like BMX and motocross. Over time, it evolved into a performance-driven activewear brand that bridges training, lifestyle and streetwear. What makes LSKD stand out is its strong community focus — fitness, mindset and personal growth are as much a part of the brand as the clothing itself. Still headquartered in Queensland, LSKD proves that global success doesn’t require leaving your roots behind.

3. Lorna Jane

Founded in Brisbane in 1990, Lorna Jane didn’t just sell activewear — it helped define the category. At a time when gym clothes were strictly functional, Lorna Jane introduced the idea that activewear could be stylish, empowering and part of everyday life. The brand grew rapidly, shaping how women dress for movement and beyond. With its origins firmly planted in Queensland, Lorna Jane remains one of the state’s most influential fashion exports.

4. Billabong

Few brands are as synonymous with surf culture as Billabong. Founded in Burleigh Heads in the early 1970s, the brand was born out of Queensland’s surf scene, where innovation, practicality and laid-back style collided. Billabong’s boardshorts quickly gained traction among surfers, eventually expanding into a global lifestyle brand. Even as it grew internationally, its identity stayed tied to the beach culture and surf heritage of Queensland.

5. Grace Loves Lace

Grace Loves Lace is known for revolutionising modern bridalwear with effortless silhouettes, luxurious fabrics and a relaxed approach to wedding dressing. While the brand operates nationally and internationally, it has strong ties to Queensland through its creative teams and operational presence. Its aesthetic — modern, unfussy and quietly confident — reflects the easy elegance often associated with Queensland style, making it a standout in the bridal space.

6. DISSH

DISSH began on the Gold Coast as a mother-daughter venture with a focus on timeless, wearable fashion. Over the years, it has grown into a global brand celebrated for its elevated essentials, linen tailoring and refined silhouettes. DISSH captures the essence of coastal Australian living — effortless, sun-ready and versatile — while maintaining a strong Queensland identity at its core.

7. Peony Swimwear

Founded on the Gold Coast, Peony Swimwear started small before becoming one of Australia’s most respected swim and resortwear brands. Known for its commitment to sustainability and timeless design, Peony creates pieces that feel considered rather than trend-driven. The brand’s connection to Queensland’s beaches and coastal lifestyle is evident in every collection, blending function, femininity and longevity.

8. Princess Polly

Princess Polly’s rise from a small Gold Coast boutique to a global fashion destination is one of Queensland’s most impressive modern success stories. Built with a digital-first mindset long before it became standard, the brand quickly gained traction with Gen Z shoppers worldwide. Its ability to move fast, stay trend-aware and maintain a strong online presence has made Princess Polly a leader in global e-commerce — all while remaining proudly Queensland-born.

9. Sass & Bide

Before becoming an internationally recognised fashion label, the founders of Sass & Bide met in Brisbane — a pivotal moment that laid the groundwork for the brand’s future. Known for its bold, directional designs and strong creative identity, Sass & Bide has always challenged traditional Australian fashion norms. Queensland played a quiet but important role in shaping the partnership that would go on to redefine contemporary Australian style.

10. Poppy Talls

Born in Queensland and now run from Brisbane, Poppy Talls is a newer player with a distinctly online-era voice. Known for bold embroidered caps and cheeky slogans, the brand speaks directly to over-sharers, multitaskers and people who dress with humour and confidence. Its rise reflects a new wave of Queensland brands — small, personality-driven and built through community rather than traditional fashion pathways.

Why Queensland Keeps Producing Stand-Out Brands

Queensland’s mix of laid-back lifestyle, strong creative communities, surf and fitness culture, and growing e-commerce infrastructure makes it fertile ground for brands that feel both effortless and globally relevant. These labels prove that you don’t need to come from a traditional fashion capital to make a worldwide impact — sometimes, sunshine helps.